Did Booking.Com Fumble Their Trademark Rights In New Super Bowl Ad?
By: CAITLIN CANAHAI Booking.com’s new self-deprecating ad could mean trouble for their trademark rights. In the travel site’s Super Bowl spot, Idris Elba pokes fun at the company’s name, saying, “We named ourselves Booking.com, which is kind of lit, if we’re talking…literal.” The statement comes on the heels of the brand’s nearly 9-year long legal […]